Tag Archives: Entrepreneurs

Oxford’s White October builds online sports platform supported by Dame Kelly Holmes

The following is a shortened press release. White October is the development partner for Ultimate Player, a new online programme that inspires children to learn more sporting skills and get involved in sports.  Speaking at the launch event at Lord’s Cricket Ground last week, Olympic gold medalist Dame Kelly Holmes said: “It is crucial we […]

Building a Business seminar: does my customer’s problem actually exist?

Our MD, Dave Fletcher, recently presented to budding entrepreneurs as part of the Building a Business series at the Saïd Business School.  He provided some useful tips on the first two stages of Steve Blank’s Customer Development Model. In this final blog, he looks at Customer Validation and how start-ups can establish whether a customer […]

Building a Business seminar: how start-ups can test their assumptions

During his recent seminar as part of the Building a Business series at the Saïd Business School, our MD, Dave Fletcher, talked to budding entrepreneurs about the first two stages of Steve Blank’s Customer Development Model. Here, in his follow up blog, he provides some nuggets on Customer Discovery. More specifically, recognising and testing assumptions…  […]

Team building and the pursuit of happiness: Making change happen

Part 2 – Making change happen How do you structure a creative digital agency to generate the best work and brightest ideas? In Part 1 we explained why we decided to fundamentally change the structure of White October to a teams-based agency.  Now we’re looking at how we are starting to make the change happen. […]

Building a Business seminar: a taster of last night

Our MD, Dave Fletcher, presented last night in the Building a Business series at the Saïd Business School. He shared 12 years of product development experience to help start-ups avoid some of the common pitfalls. Here is a taster of the seminar… A number of years back I was involved in one of my first […]

Building a Business seminar: why we’re excited

Our MD, Dave Fletcher, is due to present at this year’s Building a Business seminar series at the Saïd Business School. He’s pretty excited about it and here he tells us why… There are a number of things I’d loved to have been told before I started out. How to avoid the pitfalls of product development […]