Bloated contact form – some of the fields = more conversions

We often explain to our clients that keeping the barriers on a website low is important to keep users on board and increase conversions.

One way is to keep contact forms short and snappy with a small number of fields. Usually that’s how things start off but often after a while we see more fields creeping in (presumably to gather more ‘marketing collateral’).

Here’s a study which backs up what seems like the obvious assertion that fewer fields will mean more conversions.

Via Luke Wroblewski‘s Functioning Form.

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