Shortlisted for the London Design Awards with Let’s Talk FGM and Oxford Analytica.

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We’re really proud to be shortlisted with our Clients for this award. The London Design Awards celebrate the creativity and courage of those who are leading the way. Congratulations to the teams working on Let’s Talk FGM and Oxford Analytica.

Here is an outline of both projects with links to the nomination. Feel free to give us your thumbs up.

In the Digital – Health category.

View the nomination, including some great images and more detail.

FGM - image 1

Let’s Talk FGM is an app to prevent female genital mutilation (FGM) and help FGM survivors, by facilitating discussion about the practice. The ‘Let’s Talk FGM’ iPad app was designed by Joanne McEwan (, a public health nurse at Oxford Health NHS Foundation Trust and awardee of a Mary Seacole Leadership Award, with the help of FGM survivors and campaigners.  Watch Joanne present Let’s Talk FGM with White October.

FGM involves removal or harm to female genitalia for non-medical purposes. While it is illegal in the UK, it affects approximately 137,000 girls and women in the country, although actual numbers are unconfirmed.

The app’s content includes soundbites of key information in five languages about

  • the impact of FGM,
  • why it happens,
  • the law and how to protect children,
  • as well as providing local support for survivors.

The app also includes video interviews with FGM survivors, campaigners and health professionals who support FGM survivors.

Joanne won funding for the project via the Mary Seacole Leadership Award, which recognises outstanding work in the in the BME (black and minority ethnic) community.


In the Digital – News & information category.

View the nomination, again including some great images and more detail.



Oxford Analytica Daily Brief delivers expert reports and analysis to global leaders and analysts. Succinct and timely content informs decision making in areas affected by world events. The content is well regarded but the website was letting it down being out-of-date; content hard to find; reading experience was not at the level readers would expect.
Oxford Analytica works with the best analysts in the world, so wanted to utilise the wealth of knowledge inside the organisation, re-positioning as a thought leader within the industry.

Key focus:

  • Reimagining the user experience, making the site intuitive and easy-to-use, particularly for first-time users;
  • Developing an immersive experience for subscribers;
  • Creating a cohesive experience across all devices, supporting mobile and tablet users more effectively;
  • Designing a distinct style for the site, improving the UI, and bringing the look and feel up to date.

We started with a discovery phase, including user story mapping, stakeholder interviews and collaborative sketching workshops. Design and build of the project followed, taking approx. 4 months.


  • site traffic up 15%
  • email engagement up 24%
  • Retention up 13%
  • ROI current forecast, over 5 years, 1200%

Please feel free to rate our shortlisted projects here.

View the Let’s Talk FGM nomination
View the Oxford Analytica nomination

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