Housing Technology: Building an award-winning website at Paragon Community Housing

Paragon Community Housing Group has recently won the 2014 National Housing award for Best Digital Marketing for achievements that are centred on its new website.

Hannah Elford, Paragon’s design and communications manager, explains how they are making the first steps in a digital journey in the November issues of Housing Technology Magazine.

“We needed to revitalise our online presence and expand our digital services to offer choice around how tenants engage with us. We wanted to push more content online and understand how we could design content that was flexible for print and the web. It was important to understand how we could motivate users to get online, and consider what their user journeys might be.”

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 © 2014 The Intelligent Business Company, publisher of Housing Technology magazine

 

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