Category Archives: co-working

Building a Business seminar: does my customer’s problem actually exist?

Our MD, Dave Fletcher, recently presented to budding entrepreneurs as part of the Building a Business series at the Saïd Business School.  He provided some useful tips on the first two stages of Steve Blank’s Customer Development Model. In this final blog, he looks at Customer Validation and how start-ups can establish whether a customer […]

Building a Business seminar: how start-ups can test their assumptions

During his recent seminar as part of the Building a Business series at the Saïd Business School, our MD, Dave Fletcher, talked to budding entrepreneurs about the first two stages of Steve Blank’s Customer Development Model. Here, in his follow up blog, he provides some nuggets on Customer Discovery. More specifically, recognising and testing assumptions…  […]

Team building and the pursuit of happiness: Making change happen

Part 2 – Making change happen How do you structure a creative digital agency to generate the best work and brightest ideas? In Part 1 we explained why we decided to fundamentally change the structure of White October to a teams-based agency.  Now we’re looking at how we are starting to make the change happen. […]

Team building and the pursuit of happiness: Why change?

Part 1 – Why change? How do you structure a creative digital agency to generate the best work and brightest ideas? In the first of two posts we take a look at why we decided to fundamentally change the structure of White October to a teams-based agency. In Part 2 we look at how we […]

Building a Business seminar: a taster of last night

Our MD, Dave Fletcher, presented last night in the Building a Business series at the Saïd Business School. He shared 12 years of product development experience to help start-ups avoid some of the common pitfalls. Here is a taster of the seminar… A number of years back I was involved in one of my first […]

Building a Business seminar: why we’re excited

Our MD, Dave Fletcher, is due to present at this year’s Building a Business seminar series at the Saïd Business School. He’s pretty excited about it and here he tells us why… There are a number of things I’d loved to have been told before I started out. How to avoid the pitfalls of product development […]

Obesity combat app myPace wins Mobile & App Design Award

Following is the complete press release. June 2014 – myPace, an app which helps health professionals and their patients to tackle obesity, has won a coveted Mobile & App Design Award.  The Award was given in the Medical category and was announced on June 18 at an event at Boxpark in Shoreditch, London. Dave Fletcher, […]

Digital Oxford as a major regional hub: dream or reality?

Do you think Oxford can be a major regional hub for people working in the digital marketplace? Think about the talent pool, the manageable network of bright and enthusiastic individuals coupled with wise and worldly academics and businessmen all within close proximity to London and other major cities. So many fields are covered with every […]

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