Frustration free packaging

Another post picked up from 37 signals here. Amazon have launched (I’d guess in the US only?) some new ‘frustration free packaging’ for certain products – toys and electronics stuff. When I first read the 37 signals post, I instantly thought that they were discarding the big bulky plastic boxes and putting them in new cardboard boxes for posting.

But the news is better, if you head to the info at Amazon, it explains that they’re working with the manufacturers to get this boxes ‘right off the assembly lines’. Nice.

Which then begs the question why the manufacturers don’t package all their stuff in this way. Presumably they’d start bleating about their products needing to be attractive and compelling in shops or something.

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