WO Blog

We’re bowled over by project manager Sarah Clarke

Our production team gets a boost with the appointment of experienced project manager Sarah Clarke. A county cricketer in her spare time, Sarah joins White October from City & Guilds Kineo, where she handled over 30 clients, supporting business-critical sites for compliance training and e-learning.  As she’s a former web developer, she understands the challenges […]

Building a Business seminar: does my customer’s problem actually exist?

Our MD, Dave Fletcher, recently presented to budding entrepreneurs as part of the Building a Business series at the Saïd Business School.  He provided some useful tips on the first two stages of Steve Blank’s Customer Development Model. In this final blog, he looks at Customer Validation and how start-ups can establish whether a customer […]

Building a Business seminar: how start-ups can test their assumptions

During his recent seminar as part of the Building a Business series at the Saïd Business School, our MD, Dave Fletcher, talked to budding entrepreneurs about the first two stages of Steve Blank’s Customer Development Model. Here, in his follow up blog, he provides some nuggets on Customer Discovery. More specifically, recognising and testing assumptions…  […]

Housing Technology: Building an award-winning website at Paragon Community Housing

Paragon Community Housing Group has recently won the 2014 National Housing award for Best Digital Marketing for achievements that are centred on its new website. Hannah Elford, Paragon’s design and communications manager, explains how they are making the first steps in a digital journey in the November issues of Housing Technology Magazine. “We needed to […]

Team building and the pursuit of happiness: Making change happen

Part 2 – Making change happen How do you structure a creative digital agency to generate the best work and brightest ideas? In Part 1 we explained why we decided to fundamentally change the structure of White October to a teams-based agency.  Now we’re looking at how we are starting to make the change happen. […]

Oxford Risk Rating Online receives Financial World Innovation Commendation

      Following is a shortened press release. December 2014 – A service which enables financial advisers to closely match investments with investors has been commended at the Financial  World Innovation Awards 2014. The Risk Profiling Service, developed by Oxford Risk in partnership with White October, received the commendation in the category Best Risk […]

Team building and the pursuit of happiness: Why change?

Part 1 – Why change? How do you structure a creative digital agency to generate the best work and brightest ideas? In the first of two posts we take a look at why we decided to fundamentally change the structure of White October to a teams-based agency. In Part 2 we look at how we […]

A fair point – It’s the price you pay

Our technology capability continues to grow at an exponential rate. From Moore’s Law to Gilder’s law, well-known trends provide ample evidence that there will be no plateau in our use of technology. The social effects are just as astonishing: ten years ago the job of app developer, big data analyst or cloud services engineer didn’t […]