Obesity combat app myPace wins Mobile & App Design Award

Following is the complete press release.

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June 2014 – myPace, an app which helps health professionals and their patients to tackle obesity, has won a coveted Mobile & App Design Award.  The Award was given in the Medical category and was announced on June 18 at an event at Boxpark in Shoreditch, London.

Dave Fletcher, managing director of White October, the software team which developed myPace, says:

“myPace is the result of the perfect collaboration between academics, health professionals and our own digital development team.  Everyone involved is thrilled that it has been recognised by the industry in such a prestigious way.”

Designed in partnership with dietitans and with funding from the European Food Information Council, myPace enables health professionals to work together with their patients to set goals and monitor progress.  Innovative features help patients build confidence and keep in contact between appointments.  It also enables the dietitian to set up and record objectives, track the patient’s progress and moods, and send them motivational messages.

To develop myPace White October worked with Brunel University, which undertook research into the role of dietitians in tackling obesity and how the concept of the patient’s energy balance relates to this.

Dr Julie Barnett, Professor in Health Research, led the team at Brunel:  “White October adopted an ordered and effective approach to truly understanding our requirements,” she says  “This was followed by many consultative development iterations, where they listened to feedback and made adjustments. They were very responsive and extremely professional – a great team to work with.”

The UK Mobile & App Design Awards celebrate creativity, courage and innovation in mobile achievements by both creators and commissioners, the awards provide a unique opportunity for all sectors of the industry to participate across an extensive range of categories and achieve marketplace recognition.


App Design Awards

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