WO Blog

Building a Business seminar: how start-ups can test their assumptions

During his recent seminar as part of the Building a Business series at the Saïd Business School, our MD, Dave Fletcher, talked to budding entrepreneurs about the first two stages of Steve Blank’s Customer Development Model. Here, in his follow up blog, he provides some nuggets on Customer Discovery. More specifically, recognising and testing assumptions…  […]

Housing Technology: Building an award-winning website at Paragon Community Housing

Paragon Community Housing Group has recently won the 2014 National Housing award for Best Digital Marketing for achievements that are centred on its new website. Hannah Elford, Paragon’s design and communications manager, explains how they are making the first steps in a digital journey in the November issues of Housing Technology Magazine. “We needed to […]

Team building and the pursuit of happiness: Making change happen

Part 2 – Making change happen How do you structure a creative digital agency to generate the best work and brightest ideas? In Part 1 we explained why we decided to fundamentally change the structure of White October to a teams-based agency.  Now we’re looking at how we are starting to make the change happen. […]

Oxford Risk Rating Online receives Financial World Innovation Commendation

      Following is a shortened press release. December 2014 – A service which enables financial advisers to closely match investments with investors has been commended at the Financial  World Innovation Awards 2014. The Risk Profiling Service, developed by Oxford Risk in partnership with White October, received the commendation in the category Best Risk […]

Team building and the pursuit of happiness: Why change?

Part 1 – Why change? How do you structure a creative digital agency to generate the best work and brightest ideas? In the first of two posts we take a look at why we decided to fundamentally change the structure of White October to a teams-based agency. In Part 2 we look at how we […]

A fair point – It’s the price you pay

Our technology capability continues to grow at an exponential rate. From Moore’s Law to Gilder’s law, well-known trends provide ample evidence that there will be no plateau in our use of technology. The social effects are just as astonishing: ten years ago the job of app developer, big data analyst or cloud services engineer didn’t […]

MedicineAfrica connects medical community to transform global health services

Following is a shortened press release. November 2014 – MedicineAfrica is an online platform giving healthcare workers in resource poor settings access to the global health workforce, for education and support. It combines social networking space with online teaching functions for use in low bandwidth areas, so that medical communities worldwide can benefit from expert […]

Building a Business seminar: a taster of last night

Our MD, Dave Fletcher, presented last night in the Building a Business series at the Saïd Business School. He shared 12 years of product development experience to help start-ups avoid some of the common pitfalls. Here is a taster of the seminar… A number of years back I was involved in one of my first […]